Social Network

I built a fully featured social app and publicly launched in beta.

Design Challenge: To create a mobile-first app with a foundational feature set that facilitates networking across a specific community, separate from large, noisy social networks.

Branding & Design


Business Concept & Strategy

Network Design Research

Mobile App UX

Feature Design & Implementation

Product Launch

Key Accomplishments

Rolodex

Design Process


As an alternative to large and loud social media platforms, Rolodex is positioned as a distraction-free place for independent professionals to connect.


It was built with the intention to create a trusted community of small businesses, consultants, entrepreneurs, and independent contractors who can share, recommend, and find like-minded professionals.


The ability to find, contribute, and interact with trusted experts online is an important niche to fill with the right investment.


20+ user interviews/feedback loops

12 professional categories

6+ fully developed features

1 community agreement scoped & defined

1 intricate welcome kit & user flow designed

5+ user permission schemes implemented

1 product launch process